Nothing stands still at Decorative Panels – hot on the heels of the massive investments the group has made in opening a state of the art new manufacturing facility for Decorative Panels Components, comes the latest and most innovative set of marketing and sales literature the company has ever produced.
With so much to offer throughout the group it was decided that separate brochures should be produced for each company as well as a technical brochure on the company’s hollowcore product, dp-lite, and two extremely comprehensive and wide ranging swatch guides.
The swatch guides are presented under the brands dp-decor and dp-specialist. The dp-decor range comprises the latest paper foil woodgrain, unicolour and fantasy designs that when coupled with the enormous range of substrates available becomes an offer unrivalled in the industry.
The dp-specialist swatch range includes probably the largest stock gloss offer available in the market. Included in the 200+ designs are high gloss Acrylic Senoplast products, a huge selection from LG of high gloss PVC unicolour, woodgrain, and fantasy designs, high gloss PP unicolour and PET woodgrains, a range of PET high scratch resistant gloss papers, matt paint effect PVC designs and over 100 Kaindl laminates.
To enable easy storage and retrieval the full brochure set is presented as a boxed set with individual brochures available for specific market segments.
Launched alongside the printed literature packs the new Decorative Panels website sets a benchmark of simplicity with a navigation that allows the user access to all aspects of the group activity as well as a multitude of downloads and video presentations of the group facilities.
One of the most innovative features available to designers who use the site will be the
dp-lightbox tool. This feature enables users to select decors from the dp-decor and
dp-specialist swatches and effectively build a pallet of products to access compatibility in a mix and match environment.
The process of sample ordering has been radically simplified, in fact the system is now called “...as easy as 1 2 3...”. This system, available through the web or by telephone, sees any decors selected from the swatch guides followed up with A4 samples of the actual material that will be despatched within 24 hours of the initial request. After the customer has received these presentation samples, and is ready to make prototypes, full sized laminated sheet material can be ordered through the same sample hotline number shown in the swatch guides and on the web. From the first browse of the swatch to the receipt of sheet material can take as little as 1 week.